Tiger Schmittendorf's Blog – May 2008 Archive (4)

Great PR Article

I found some past issues of National Fire-Rescue magazine at the firehouse over the weekend and started reading them in my "library" at home. You know the one I'm talking about, the one adorned in porcelain and shower curtains.

I found a great article on generating public awareness that hits home in so many ways. We do a ton of PR at Evans Center, sometimes to the extent that I think we're becoming "over-exposed," but I still think we can do better.

This article touches on the…

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Added by Tiger Schmittendorf on May 27, 2008 at 9:41pm — 1 Comment

Nothing Breeds Success Like Success Itself...

As I mentioned in a previous blog, you'll notice that all of our press releases end with a common theme: Recruitment.

We pounce at every opportunity to get our recruitment message out to our target audience.

As an effective means of both recruitment and retention, we write a press release to announce new additions to our team every time someone joins our fire company.

Written properly, these types of advertorials can breed real success.

Hopefully, it… Continue

Added by Tiger Schmittendorf on May 26, 2008 at 12:46am — 8 Comments

Making Something out of Nothing?

Even the best of PIOs-Public Information Officers go through a dry spell and struggle for something newsworthy to promote once in a while. Some call it writer's block. Others call it a brain cramp.

It only takes a little imagination (or inspiration) to get put of this slump, even when you don't think you have anything that's of relevance to your target audience: the public.

I half-jokingly say that if someone goes to the bathroom in our firehouse - we write a press release… Continue

Added by Tiger Schmittendorf on May 21, 2008 at 10:30pm — 4 Comments

Recruitment Clearinghouse - ERIE COUNTY NY

Recruitment & Retention Toolkit: The Recruitment Clearinghouse - Samples of Success: Erie County NY

By: TIGER SCHMITTENDORF

This article is one in a series of toolkits focusing on recruitment, retention, fire service marketing and leadership. It first appearing in the May-2008 edition of FASNY's The Volunteer Firefighter magazine.

In Part 1 of… Continue

Added by Tiger Schmittendorf on May 7, 2008 at 11:19pm — 10 Comments