Trio of Industry Veterans to Develop Wide Array of Online Products Across Fire, EMS, Law Enforcement & Communications Markets

San Diego, December 2, 2008 - Elsevier Public Safety (EPS), publisher of JEMS, FireRescue, Law Officer and Public Safety Communications magazines, and a division of Elsevier Inc., today announces the addition of an eMedia strategy and operations leadership team comprised of three of the leading innovators in the industry. The trio of public safety veterans from Go Forward Media will lead a fully integrated approach to online content, marketing, sales and operations, enabling the development of a wide array of new and enhanced Web products across the fire, EMS, law enforcement and communications universe.

Dave J. Iannone, who launched Firehouse.com 10 years ago and oversaw its tremendous growth, joins as Managing Director of eMedia Strategy. Iannone was formerly the Vice President of Interactive at Cygnus Business Media and was most recently Director of Interactive Strategy at FOLIO: Magazine parent company Red 7 Media, now a GFM client.

Interactive sales expert Paul Andrews will serve as Director of eMedia Sales, leading the EPS sales and marketing team in creating products and services with high impact ROI for advertisers and sponsors. Andrews was formerly the Vice President of Interactive Sales at Cygnus and Firehouse.com. He most recently led eMedia sales teams in the real estate and public safety sectors. Chris Hebert will serve as Director of eMedia Content, focusing on expansion of Web-based editorial, features, services and project management. Hebert co-founded Firehouse.com with Iannone and was most recently Publisher of Cygnus Public Safety Interactive.

"We're really excited to have Dave, Paul and Chris join our team," said Jeff Berend, Vice President/Publisher of Elsevier Public Safety. "Elsevier Public Safety has industry-leading brands and content, and incredibly loyal customers in fire, EMS, law enforcement and communications. This addition will allow us to create dynamic new digital offerings that will really raise the bar in public safety. And, by engaging public safety professionals in exciting new ways in the online environment, we will be creating fantastic marketing platforms for our advertising customers."

New opportunities for public safety professionals, vendors via enhanced Web platforms All EPS sites will undergo restructuring to create new features, including Web 2.0 functionality and expanded community offerings. "This will allow us to take major leaps forward in developing Web-based and integrated media products," Berend said. "That includes exciting new platforms and products that our advertising customers have been asking for."

While the new team helps expand EPS' online and integrated media offerings, the company will continue to innovate in producing leading print products and conferences that meet and exceed the needs of its customers with training and education that is timely, credible and critical.

"I've long admired the JEMS name and all its brands, having been inspired to join the fire service as a teen after reading books by JEMS Founder Jim Page." stated Iannone, "The professionalism and dynamic strength of the Elsevier brands in public safety will help us launch exciting new products for the men and women who put their lives on the line every day."

Elsevier Public Safety will also leverage the staff and resources of the trio's recently-launched consulting and operations arm, Go Forward Media, to support new Web initiatives, technologies, development, and client services.

Elsevier Public Safety (www.elsevier.com/publicsafety), an Elsevier business located in San Diego, Calif., produces public safety products and services including JEMS (Journal of Emergency Medical Services), FireRescue Magazine, Law Officer, EMS Today Conference and Exposition, JEMS.com, LawOfficer.com and other products.

Elsevier is a world-leading publisher of scientific, technical and medical information products and services. Working in partnership with the global science and health communities, the company publishes more than 1,800 journals and 2,200 new books per year. Elsevier (www.elsevier.com) is a global company headquartered in Amsterdam, The Netherlands and has offices worldwide. The company is part of Reed Elsevier Group plc (www.reedelsevier.com), a world-leading publisher and information provider. Operating in the science and medical, legal, education and business-to-business sectors, Reed Elsevier provides high-quality and flexible information solutions to users, with increasing emphasis on the Internet as a means of delivery. Reed Elsevier's ticker symbols are REN (Euronext Amsterdam), REL (London Stock Exchange), RUK and ENL (New York Stock Exchange).

Go Forward Media, a strategic and operational management firm for publishing companies and niche brands, is headquartered in Columbia, Maryland. To learn more about Go Forward Media, visit www.GoForwardMedia.com.