Marketing Your Fire Department: Opportunities and Tactics

I already posted this as a discussion, but felt it merited a blog post as well.....so here goes...

Unused Resources, Lost Opportunities

I’ve been struggling with something for a bit, and decided rather than trying to be politically correct, or trying to avoid sounding like I’m giving a good friend a shameless plug…..I’m going to give a good friend a shameless plug for all the right reasons, and if you don’t like it…..too bad; Freedom of Speech and all that.

Have you been to www.tigerschmittendorf.com ? No? Why not? If you weren’t aware of the existence of the site, I’ll give you a free pass, providing you march yourself over there to check it out. Do it today. If you know about the site, but haven’t checked it out, then I’m going to assume that you and your fire department or ambulance squad or firematic organization have none of the following issues:

Recruitment---got all the volunteers you can handle? Are you drowning in new recruits? Are you drawing younger members by the dozens?

Retention: --are your drill nights attended by 90% of your members? When the automatic alarm call comes, are you fighting off eager firefighters or dragging them off the truck based on seniority? Do your members show up in droves when you have a (pick one) car wash, blood drive, pasta dinner, equipment fundraiser etc. And are they all there for setup, event management and breakdown/cleanup?

Funding: --Don’t need more cash? All your members are properly outfitted (leather boots for everyone….hooray!!!) , you’re all driving in brand new or late model apparatus, you have a rescue boat, rescue snowmobile, brush truck and you have plenty of dough to keep the lights and heat on? You’ve never applied for a grant or thought about it because you have more funds than you’ll ever need?


Yeah, that’s what I thought.

See, there’s a member right here on FirefighterNation who has dedicated years of his life to helping out ailing departments. Tiger Schmittendorf (or Tiger5 on here) has almost 30 years of fire service experience coupled with a career background in sales, marketing and public relations. He has the expertise, unique fresh approach and brains to back up his promises.

Here’s just a partial listing of the services he provides:

• Presentations - Leadership, Recruitment & Retention, Life in the Fire Service
• Instruction - Incident Command, Firefighting, PIO-Public Information Officer, Traffic Incident Management and Safety, Recruiter Training, Mentoring
• Recruitment Consulting - Tools & Education, Campaign Creation and Management
• Marketing Support - One Stop Shop for Design and Production of Campaign Materials
• Grant Writing - SAFER, FIRE Act, CEDAP, NYS DEC, etc.


Don’t need even one aspect of the types of services he offers? Fair enough, but I still challenge you to visit his site and read some of his postings. His Toolkits for Success are an eye-opening read.

Are Tiger’s services free? No. He’s an educator and leader, not a privately funded philanthropist, but he does deliver. Show me the money you say?
Sure, not a problem—Here are just a few of the grants that he wrote and obtained for some folks who decided they needed his help:

$1,000,000 - Wrote narrative that helped eight (8) local fire departments secure grant awards for interoperable communications systems as member agencies of a communications coalition in Erie County

$275,000 - Department of Homeland Security SAFER Grant to cover advertising campaign, tuition scholarships and training reimbursements to recruit and retain volunteer firefighters for the Doyle Hose Co. #1 Volunteer Fire Company

And that’s just a sampling.

If you are experiencing any of the difficulties that most departments are now facing with budget cuts and reduced staffing, then do yourself a favor and go to www.tigerschmittendorf.com , contact him and ask him what he thinks. It’s not going to cost you a dime to check out his info and initiate a conversation.

I think you’ll be glad you did.

For those of you in the officer's seat....can you really afford to sit back and let the bus drive itself?
Get proactive. Be the best leader you can be.

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Comment by LadyChaplain on January 11, 2009 at 11:23pm
What kind of favors are you looking for?
Comment by Engineco913 on January 4, 2009 at 10:51am
Mel, why Don't you write for a magazine??? :)

Again, great recognition for someone who has dedicated his existance to improving the fire service
Comment by Mary Ellen Shea on January 3, 2009 at 9:46pm
Thanks and agreed.
Comment by Mary Ellen Shea on January 3, 2009 at 1:18am
Thanks Bruce. You start the periodical and I'll start writing for it.
Fair enough?
:)
Comment by Bruce Mack on January 2, 2009 at 10:17pm
Mary Ellen,
another home run, I keep tellin ya you need to write for a magazine or something catch up with you later

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