Cory, I am also prior service and know exactly what you are talking about.
I see it to. Can't wait to jump on truck got get to a fire. But when it comes to station maintenance and things like this forget it.
Cory, I agree with John and Norms suggestions. Been there and done that, it's very hard to motive someone who doesn't want to put forth the effort.
I started 16 years ago on my volley dept. and to think how far we have come from the "way we used to do it" is amazing and we still aren't completely there yet. I found the best way is that it starts at the top, even though the chief may not be onboard your enthusiam/disicipline for the job will spread, not right away but it'll eventually catch on. I have explained to the rookies that without the less glamourus jobs being done (washing, maintence, etc.) the other things can't be accomplished. Sometimes it can feel like you're the only one and sometimes it is but you're being watched and it'll spread.
The only thing I would watch is the exclusion of the higher ups on the things you're doing, trainings or meetings. It can only create bad feelings if it feels like you're going behind their back and work against the progress you're trying to make.
My dept. serves a population of 5,000 and is all volunteer so I see alot of similarities with your situation. It takes a wise firefighter to know when to step up and when it's time to step back. Keep your head up and good luck.