Post Show News : FIRE INDIA 2009 Exhibition & Conference

FIRE INDIA 2009 Yet another successful event was put together during 7th-9th September 2009 at Bombay Exhibition Centre, Goregaon, Mumbai, India organized by Services International.

The event was inaugurated by Mr. N. R. Das, IPS, Director General CISF. Also the presence of Mr. Prasetijo (Semarang Fire Chief cum Area Coordinator of the Indonesian Fire Chief Association) along-with Mr. Sardiyo Sardi (General Secretary of the Indonesian Fire Chief Association) & Mr. Placidus Sujitno Petrus (Advisory Board of the Indonesian Fire Chief Association) glorified the show moving a step forward to bring more ties on international dais.

The seventh edition of the event received standing ovation from the industry worldwide. It was a perfect rendezvous for manufacturers and potential buyers. The German country pavilion gave value addition to the event and much exposure to Indian players to flourish business opportunities at an international platform. Mumbai Fire Brigade celebrated the event by displaying its preparedness through live demos. The presence of all important fire personnel from various government sectors and ministries have proved it to be a must-attend show. The conference was held concurrently with the exhibition, where prominent experts from the industry presented papers on topical issues of common interest.

Fire India 2009 was rated as a very effective marketing tool to fulfill the sales and organizational goals by most of the participants. The satisfaction was expressed for achieving sales objectives, customer relation-building, marketing research, brand building, channel support by most of the participants. The quality and quantity of visitors were more than satisfactory for most of them. Few industry magazines have published special editions for the show. The success of the event and the overwhelming response to it was much celebrated by some of the exhibitors. The census done with participants is self explanatory for the overwhelming response and outstanding success of Fire India 2009.

Sales objectives have been over achieved by 73%. The event contributed significantly to new customer relation development by 68%. Many were able to cater to relapsed customers and to educate customer about the product or services. 52% companies found it a suitable platform for market test for new product. Companies could research the market campaign effectiveness for the product & awareness and perception successfully.

The event proved to be a perfect vehicle for brand building. 69% companies expressed their view that they were able to raise marketing awareness of the brand. Most of them expressed satisfaction for being able to educate customers by demonstrating the product & develop new market.

33% Companies expressed their satisfaction for being able to recruit new channel partners. 47% were able to support current channel & build reputation as a partner.

Visitor quality was rated excellent by 38%, good 58%.
28% rated the quantity of the visitors excellent and 66% good.


The outside display area mesmerized the visitors with the demo & performance of fire trucks displayed from companies from abroad and India.

The participation from 28 countries included Australia, Austria, Canada, China, Czech Republic, Finland, France, Germany, Hongkong, India, Israel, Italy, Japan, Korea, Malaysia, Netherland, Pennsylvania, Poland, Rome, Singapore, South Korea, Spain, Sweden, Switzerland, Taiwan, Turkey, UK.

The visitors rated the event a perfect rendezvous for a complete silhouette of fire prevention, safety and security product range and technical advancement from around the world.
The conference was organized by IFE (India), with the theme being “ Changing Dimensions in Fire Protection”. The duration of the conference was three days and it comprised of six technical sessions wherein eminent professional experts from around the world presented their research papers.

The story does not end here. The first day of the event i.e. on 7th September 2009, a get-together party hosted by Services International & IFE (India) was another feather in the cap. Industry colleagues enjoyed the togetherness in a relaxed atmosphere with a hint of business aura.

“Bringing the best of the industry-people from around the world, our sole aim is to build a safe tomorrow through awareness and education. Being a global event, it not only brings the most excellent business opportunities for the niche market players but also a perfect platform for getting oneself acquainted with the global innovations and developments”. Mr. Sandeep Gurwara, Managing Partner, Services International

“We should thank you for organizing the wonderful show. Pl extend my congrats to all your team members also.” Mr. Sudhir Mundhra, CEO, Udyogi Plastics

“Thank you very much for the wonderful arrangement and it was really nice this time. All of us really enjoyed and look forward to many more such events.” Mr. Shetty, Usha Fire

“Thanks a lot for all the help extended. Yes indeed it was a good show.” Col. K. D. Singh, General Manager, Marketing, RSWM

“We had great success at FIRE INDIA and will definitely be back next year. Thank you so much for all your help. It was truly a great show! Looking forward to actually meet with you next year.” Mr. Kevin Chou, Account Manager, InnoSys Industries Inc

“As a global aluminium and composite cylinders supplier , we are an ancillary to the Fire Equipment & SCBA kit manufacturers and Fire India 2009 was a good platform for us to showcase our wide product range to a captive audience of existing and potential customers.” Mr. Karan Bhatia, M.D. Luxfer Uttam India Pvt. Ltd

“It was pleasure being with you. Thanks for all your support for helping us enter this field. We will be there with you in future.” Mr. Ashit Padhya, M.D. OM-Hospi Equipment


On a very high note of satisfaction and success the event concluded. Everybody bade bye with dazzling eyes and promises to meet at the next Fire India Show.
Please visit www.fire-india.com or contact us at +91-11-45055500.

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