A Community Pledge to “Be Fire Smart” Can Earn Local Fire Departments $10,000 in Funding from Liberty Mutual Insurance

Local Residents Support Their Fire Departments by Testing Fire Safety Knowledge at www.BeFireSmart.com

With less than a quarter of U.S. fire departments operating with sufficient budgets, according to a 2008 National Fire Protection Association survey, 10 departments can now turn to their own community residents to help them earn desperately needed funding. Liberty Mutual Insurance’s BeFireSmart Safety Pledge Program kicks off today, enabling community members to complete a fire safety quiz at www.BeFireSmart.com that could lead to their local department earning $10,000 grants.

“Whether it’s for new equipment, protective clothing, or spearheading public fire-safety education campaigns, most of our fire departments are in need of additional resources to preserve the invaluable services they provide to our communities,” said Greg Gordon, Senior Vice President of Consumer Marketing at Liberty Mutual. “The benefits of taking the BeFireSmart Safety Pledge are two-fold: We learn valuable information about protecting our families and our homes from fires, and we unite in support of our fire service men and women who tirelessly work to keep us safe and secure.”

Beginning October 21 and running through December 21, community residents can support their local fire departments by taking the online “Burning Questions” quiz at BeFireSmart.com to demonstrate their fire safety knowledge. The quiz asks true/false questions about where fires start and how to prevent and extinguish them.

Those who complete the quiz, by answering 10 questions correctly, pledge that they are “fire smart” and earn a credit for their local fire department. They can then spread the word by importing their e-mail contacts and sending a challenge to friends and neighbors to encourage them to make the same pledge. The 10 fire departments that accumulate the greatest number of credits based on the size of their community will each receive a $10,000 donation for their station.

The Liberty Mutual BeFireSmart Safety Pledge donations will be awarded to fire departments based on the size of the communities they serve: small (less than 10,000 residents), medium (between 10,000 and 100,000 residents) and large (greater than 100,000 residents). Communities must have a minimum participation of 1 percent of their population to be eligible.

About BeFireSmart.com
There are vast resources for parents at www.BeFireSmart.com to help them prepare their families about fire safety and to prevent home fires from occurring. The site includes games, instructional videos, interactive fire safety quizzes and a tool to build your own fire escape plan. The fast and fun kids section also features a downloadable coloring book that tells a story about the importance of never hiding from a firefighter during a fire. The site also offers classroom lesson plans for teachers, and resources for firefighters.

About Liberty Mutual Group
“Helping people live safer, more secure lives” since 1912, Boston-based Liberty Mutual Group (Libertymutualgroup.com) is a diversified global insurer and fifth-largest property and casualty insurer in the U.S. based on 2008 direct written premium. Liberty Mutual Group ranks 86th on the Fortune 500 list of largest U.S. corporations, based on 2008 revenue. The company has over 45,000 employees located in more than 900 offices throughout the world.

The eighth-largest auto and home insurer in the U.S., Liberty Mutual (libertymutual.com) sells full lines of coverage for automobile, homeowners, valuable possessions, personal liability, and individual life insurance. The company is an industry leader in affinity partnerships, offering car and home insurance to employees and members of more than 12,000 companies, credit unions, professional associations and alumni groups.

Source: Liberty Mutual
CONTACT: Glenn Greenberg of Liberty Mutual, +1-617-574-5874,
glenn.greenberg@libertymutual.com
Web Site: http://www.befiresmart.com