Multi-time champion drag racer Jay Payne expanded his fan base exponentially this weekend by welcoming FireIce as the primary sponsor of his Valvoline Top Alcohol Funny Car. As part of the agreement, Payne and FireIce, a non-toxic, biodegradable fire suppression gel, will salute the nation's 300,000 firefighters at racetracks around the country.

"This is an exciting day for our race team," Payne said. "Obviously, sponsorship is… Continue