JIM BEAM BOURBON HAS CREATED A LABEL HONORING FIREFIGHTERS. THE BOTTLE DEPICTS A FIREFIGHTER ON THE LABEL WHICH IS THE FIRST TIME IN 200 YEARS THAT THE COMPANY HAS CHANGED THE LABEL. THE COMPANY SUPPORTS FIREFIGHTERS AND THEIR FAMILIES THROUGH THE TERRY FARRELL FIREFIGHTER FUND, TERRYFARRELLFUND.ORG OR THESTUFFINSIDE.COM/TERRYFARRELLFUND
THE FUND ASSISTS FIREFIGHTERS WITH EDUCATIONAL AND MEDICAL EMERGENCY FUNDING