What is the most effective way to reach the most FFs about a free service for them(us)?

I have started a free website called www.BrotherhoodFirst.com .  Its a site where FFs can buy, sell and trade with other FFs.  Im trying to let all FFs know it is here for them to use for free.  However, Im having trouble finding the right medium to reach the most FFs.  Advertising is very expensive, so any free, cheap and easy ideas would be greatly appreciated.

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