New seatbelt PSA

Whether you give safety presentations to groups in your community, want to reinforce a seatbelt policy or just want to convince your loved ones to wear their seatbelts, this new public service announcement from the UK is quickly becoming popular worldwide. I'm told the guy who made it did so just because he felt it was important. He was not paid. It is beautifully done!

http://embracethis.co.uk//

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Permalink Reply by Norm Tindell on June 27, 2010 at 9:57pm

Good luck! I got chills the second and third times I viewed it. The idea and the production are extremely nice. It will be a valuable teaching tool.

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Permalink Reply by Station10Capt106 on June 27, 2010 at 10:57pm

awesome video. Very well done.

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Permalink Reply by lutan1 on June 28, 2010 at 8:21am

It's amazing how much exposure this cideo is getting, and the itneresting thing is that it deosn't feature any of the shock value that so many have resported to, to get the message across.

Over here, we have the Transport Accident Commission (TAC) and they've put out some of the most incredible, but shocking/graphic TV Commercials. Interestingly, I think this "Embrace This" video will have more (and better) effect.

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Permalink Reply by Norm Tindell on June 28, 2010 at 7:55pm

I've seen the TAC productions. They are incredible, but they do shock many viewers. I understand your seatbelt usage has gone up and your fatality rate has gone down. I really like this one a lot because of the family theme. Sorta puts a lump in my throat.

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Permalink Reply by lutan1 on June 28, 2010 at 8:01pm

For sure Norm- they are good, but to many are too shocking, which perhaps works against the intended message for some people.

For those not familiar with the TAC commercials, this is an anniversary montage of them: